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Welcome to Alta Badia

The embrace of the Dolomites, the warmth of our family

Imagine a clear day. You are facing the balcony and it almost seems like you can touch the wall of the Sasso Croce. The mountains of Alta Badia are there, ideally embracing the Apartments Plaön in La Villa. The Frenademetz family wishes to do the same with their guests. Our home is the buen retiro of those seeking relaxation and a more authentic contact with nature.

To such serenity is added the great convenience of having the slopes right outside the door: car and ski bus will be a vague memory! Furthermore, adjacent to the apartments, our Ütia Florian hut awaits you for lunches and dinners based on typical Ladin cuisine, an aperitif or a delicious aprés-ski. The smell of grass, the silence of the mountains, the shapes and colors of our Pale Mountains represent an irresistible attraction.

We, in addition, will offer you our hospitality, a family atmosphere and the comforts that will make your stay unforgettable. In the heart of one of the most famous valleys of South Tyrol, but with the simplicity and immediacy that characterizes the Ladins. Do you want to share these emotions with friends or family in one of the most beautiful places in the world? You are just a few clicks away. What are you waiting for?

Our apartments

The Apartments Plaön in La Villa are ideal for spending the perfect holiday in the Dolomites. You will find comfort, services, a family atmosphere and a breathtaking view.

Our strengths

On vacation you have to have fun, relax and take advantage of those comforts that make it even more pleasant. The Frenademetz family has made this philosophy its own, providing the Plaön Apartments in La Villa with a whole series of services that meet the needs of its guests.
You will find a nice garden
and a small playground
A breathtaking view of
the Sasso Croce awaits you
Our four-legged friends
are welcome
Our hut awaits you
for lunches and dinners
to the slopes
Directly on the slopes
of Alta Badia
Alta Badia, explosion of emotions

Alta Badia, explosion of emotions

Endless activities in the heart of the Dolomites

Alta Badia is a world to be explored for mountain lovers: wonderful slopes, unforgettable excursions, the warmth and hospitality of the Ladins for a dream holiday.
The hut

The hut

The days in the mountains are long and full of activities. A stop, from time to time, is more than deserved. Come to us in our hut, the Ütia Florian, along the Gardenaccia slope, on the border of La...

Useful info

Special offers for your holidays in Alta Badia

Ready to set off?

Special offers for your holidays in Alta Badia

Enjoy a holiday in Alta Badia in the Dolomites under particularly inviting conditions! Discover the special offers of Apartments Plaön in La Villa in Badia and follow the call of the mountains...
  • 07.09.2024 - 30.09.2024

    September in Alta Badia

    Hikers lodging 7 nights get one day for free  in the period...
  • 04.12.2024 – 21.12.2024

    Dolomiti Super Première

    To kick off the season, we are giving you a free ski day! Valid from...
  • 15.03.2025 - 06.04.2025

    Dolomiti Spring Days

    Special Offer: 1 Day of Skiing for Free! From March 16, 2025, to...


Fra scenari incomparabili e panorami da favola, la vacanza sulle Dolomiti che avete sognato!